Bellerose is a Belgian clothing brand created in 1989. Previously we have worked with them on their brand strategy, with the aim to help them re-define and improve their visual identity to better express the brand’s personality and purpose to its audience. In August 2014 Bellerose asked us to update their brand journal. In addition to the print version they wanted to create its online version to increase their web presence.
We approached the design in a way to allow the content to remain prominent, and try keeping things simple.
As the content of their journal has evolved over time, highlighting Bellerose’s collaborations and their outer world, it sounded like a perfect occasion to create its online application.
